Taylor Swift: The Journey to Stardom and the Social Values Reflected in Her Success

Source: Instagram Taylor Swift

          Taylor Swift is a songwriter, singer, and celebrity with an incredible fan following. Born in 1989 in the United States, specifically in the state of Pennsylvania. Her initial journey was built when she was still a child, but when became a teenager, she began her professional career. When she was 14 years old, her family moved to Nashville with the goal of developing her skills in country music (Victoria Sands 2023). Until the next step, a contract was established with Big Machine Records. Her album entitled "Fearless" was her first album to achieve commercial success and received a good response from listeners. Followed by her second album entitled "Red." Not long after, Taylor released another album entitled "1989" which won a Grammy Award. For the second time, Taylor won a Grammy Award in the Album of the Year category. Three of her songs entitled “Blank Space”, “BadBlood”, and “Shake It Off” have become the most famous songs in the international music industry (Rachel Sih 2022). Of all the success that Taylor has achieved in the pop music genre, she is also recognized as one of the greatest singers in that genre.

          Some of the factors that helped Taylor achieve celebrity status were talent in writing song lyrics, seriousness of purpose and hard work, effectiveness of the team in Taylor's management, brilliant strategies in marketing song releases, strong relationships with fans. Taylor's rise to fame stems from her musical abilities, hard work, and proper management. Her success in transitioning from country music to pop music encouraged other celebrities to follow in her footsteps. Taylor's celebrity status comes from various elements, namely extraordinary talent, awards, media coverage, and even the controversy that befell her. Her exceptional writing and singing abilities, as well as her transition, which are not only in one area of the music industry, have also helped shape celebrity status.

          In shaping Taylor's celebrity status, the positive image formed regarding her professional and personal life can be well covered by the media. Taylor's feuds with artists such as Ketty Perry, Kanye West, and Kim Kardashian were also involved in her rise to fame (Gina Arnold 2021). In increasing career fame, Taylor can collaborate with international artists from different music genres, expand her marketing to the Asian continent, take part in social activities or handle global issues, be involved in television programs and act in films. The social values that are visible from Taylor's success in the music industry are determination, hard work, independence, courage, honesty in writing lyrics, and the importance of family support in achieving one's dreams. Her determination and hard work made Taylor able to overcome all the difficulties that befell her during her career. Taylor's courage and honesty in writing song lyrics makes her fans feel close (Nate Sloan 2021). In conclusion, Taylor's current career achievements are a testament to determination, hard work, independence, honesty and family support. Taking advantage of every opportunity that comes, Taylor will be able to improve her achievements in her career in the global music industry.